"Hopes high that Prada's IPO will set the style for Hong Kong" from Financial Times

"Prada's decision last week to fire the starting gun on an initial public offering in Hong Kong - rather than Milan, London, or New York - has created a buzz among dealmakers in the Chinese city."

"Investors say the minimum requirement for a successful IPO in Hong Kong is that a company must derive a significant and fast-rising proportion of sales - or, better, profits - from the region. "You've got to have a regionally relevant story," says one investor.