"The objective is to have an integrated system and seamless supply chain."

"By helping to shorten lead times, speed up order processing, manage inventory and monitor transport, this creates greater transparency and efficiency for all parties involved.

  "We consistently study the whole supply chain and have regular meetings with customers to identify areas to enhance logistics performance," Chung says. "It is not just a question of getting feedback from the big names such as the supermarket groups, but also from general trade customers and smaller retailers."

  She explains that the company has its own internal set of key performance indicators (KPIs) to understand how things stand and what needs further attention. These track standard measures such as in-stock rates, service levels and inventory days. However, they are deliberately designed to reflect customer objectives - not some self-defined targets - and are revamped when necessary to take account of sometimes fast-changing requirements.

  To keep things moving forward, frequent KPI reviews incorporate feedback and suggestions from day-to-day interaction. The mechanism encourage customers to provide comment and input and, where appropriate, is quite open about what the KPIs actually are. This makes for closer co-operation, more fruitful discussions, and progressively higher standards that bring all-round benefits.

  "For us, good logistics performance is all about providing the right product at the right time and in the right quantity to fulfil shopper's needs," Chung says." from South China Morning Post